Users will soon have a new feature that permits them to lessen the amount of AI-made content appearing in their timelines. This move comes as the platform disclosed that it presently contains more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a widespread launch. This development coincides with a surge in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the quickest rising channels on another major platform only show AI-generated videos. A large amount of this output is classified as mass-produced AI material, a phrase for inferior, factory-style content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers like content produced via AI tools, from digital art to science explainers, and we intend to give people the power to increase or decrease of that, based on their own likes,” said a company executive.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its network tagged as made with AI. Collectively, in excess of 100 mn videos are added to the service daily, making clips made by AI a relatively small portion of its total content library.
User Control Features
Members will be in a position to reduce or increase the level of AI content they view by opening the “manage topic” feature in the app and choosing “AI-generated content”. Additional categories that can already be controlled under the tool encompass current affairs, style, beauty, and choreography.
Content Labeling and Policies
Its policies oblige content makers to label lifelike artificially created content, and it forbids dangerous deepfakes of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its terms of service.
Additionally, the service will henceforth add an “AI-made” tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This measure is intended to deter users from trying to evade the tagging system.
Educational Initiatives
TikTok is furthermore introducing a $2m AI literacy fund for specialists and organizations to produce learning resources about responsible artificial intelligence. This project will support educational bodies focused on teaching coding and technology.
Moderation Strategy
The video-sharing app has defended its safety measures, during discussion over plans to cut jobs for numerous content moderators in the UK. The company is planning to reduce 439 jobs in its trust and safety team in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by automated systems.
A senior executive explained that people-led review would remain essential, but AI can protect employees by filtering out the most distressing content prior to it is viewed by humans. The platform announced a significant reduction in shocking and graphic content handled by safety staff over the past year due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s very important to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”
